Brighton SEO San Diego 2025 Conference
The team from Garrett Digital attended the Brighton SEO San Diego 2025 Conference, with day one delivering actionable insights applicable to client work.
Day One Standouts
Ross Simmonds: Content Distribution in the Age of AI
Simmonds presented a keynote examining how content distribution has transformed. His core message: marketers must adapt to a world where search happens everywhere—spanning Google, AI platforms, Reddit, TikTok, and LinkedIn. He offered frameworks for building scalable content distribution systems that combine traditional marketing with AI efficiency.
Dana DiTomaso: Strategic GA4 Insights
DiTomaso’s session focused on leveraging Google Analytics 4 beyond basic reporting. She demonstrated transforming GA4 into a strategic content intelligence system with actionable measurement approaches and real-world processes that improve client reporting clarity.
Brie Anderson: Your Data Is Useless, Unless You Use It
Anderson’s presentation emphasized converting data into insights that align stakeholders and demonstrate the tangible impact of digital marketing initiatives. The focus was on making data actionable rather than just collecting it.
Key Takeaway for Clients
The conference revealed that modern SEO and digital marketing increasingly incorporate AI and social platforms like Reddit and YouTube. These industry developments directly benefit clients through:
- Improved content distribution strategies
- Enhanced campaign measurement and reporting
- Better understanding of multi-platform search behavior
- Frameworks for AI-assisted content creation
The integration of AI tools with traditional SEO practices continues to accelerate, making it essential to stay current with industry best practices.