National Gym Supply
E-Commerce Website Redesign
- Target Market
- B2B (Gyms & Fitness Centers)
- Platform
- ASP.NET
The Brief
National Gym Supply sells fitness equipment wholesale to gyms and the technicians who service them. Their site was built for a much smaller catalog than the one they carry now. Buyers struggled to find parts, and there was no room to add more. We rebuilt the front end to work properly on phones and reorganized categories and search around the way buyers look for equipment.
How We Did It
How We Built It
Wireframes
We settled structure and navigation on paper first, so every layout decision had something to answer to.
Responsive Build
Lightweight HTML and CSS built to drop into their existing ASP.NET platform. Phones came first.
Architecture
Categories and search reorganized so buyers find parts faster and the catalog has room to grow.
Outcome
Expected Outcomes
Smoother Experience
A cleaner buying experience for wholesale customers
Better Search Visibility
More of the catalog surfacing in search
Higher Conversions
Better satisfaction and revenue as the catalog grows
Project Details
Services
- Website mockups and design
- Information architecture
- Prototypes and wireframes
- Responsive development
- Site architecture reorganization
Platform and Tools
- Figma
- HTML/CSS
- ASP.NET
The redesign gave our e-commerce site the modern foundation we needed. The improved structure and responsive design have made a noticeable difference for our customers.
Buyers Can't Find Your Parts?
If your catalog has grown past what its structure can handle, we can look at where buyers are dropping off.