Healthcare

Firefly Therapy Austin

A Brand, Website and Search System for a Growing Therapy Practice

Location
Austin, TX
Platform
WordPress, GeneratePress and GenerateBlocks
The Firefly Therapy Austin homepage, with the firefly-jar logo, warm seafoam accents and paths into each therapy service

Visit fireflytherapyaustin.com

The Brief

Firefly Therapy Austin needed a website that could do more than support Google Ads. The practice needed a brand people could trust, clearer paths into its services, and a platform the team could keep improving as it grew.

We created the Firefly brand, moved the practice from Wix to WordPress, and built a content and search system around the questions prospective clients ask before they contact a therapist.

What We Built

  1. A Brand People Could Feel Comfortable Choosing

    Choosing a therapist is personal. We created an identity and web design system that felt warm, calm and credible without becoming generic or overly clinical. It gives Firefly a recognizable and consistent presence across the website and its Google Ads landing pages as the site grows.

  2. A WordPress Site Built to Keep Up

    We moved Firefly from Wix to WordPress and built the site on GeneratePress and GenerateBlocks. Reusable page components make the site easier to extend, so the team can add services, therapists, articles and updates without rebuilding the layout each time.

  3. Clear Paths From a Search to a Conversation

    Each core therapy service has its own page, so a visitor reaches the service they were looking for instead of sorting through a broad overview of the practice. Navigation and contact paths make it clear how to learn more or get started.

  4. A Search and Content System the Team Can Use

    We continued managing Google Ads while building the site's organic search foundation. We also guide Firefly's therapists on bios, web writing and content strategy, so their expertise becomes useful articles that support the relevant services.

A Website Built for Visibility and Action

A practice website has two jobs. It helps the right people find it, then makes it easier for those people to take the next step. Firefly's site was built for both, on a platform the team can keep improving.

Google Ads Stays Connected to the Website

Google Ads reaches people looking for support now. We manage campaigns around the services the practice wants to promote, review search terms and costs, and send each click to the page that matches the search. If an ad brings the wrong audience or a page is unclear, we fix the campaign or the page together.

Therapist Expertise Has a Visible Home

Each profile lists the articles that therapist has written, and the list keeps itself current. Someone deciding on trust can see a clinician's focus and how they think, not only their credentials.

The Team Can Update the Site With Confidence

Reusable pieces keep the common sections consistent and easier to maintain. Firefly can change a call to action or a service detail in one place instead of repeating the edit across the site.

The Work in Context

A Clear Page for a Specific Need

The individual counseling service page explaining who the service is for, what it addresses and how to get started
Each core service has a page with room to explain who it may help, what support can look like, and how to get started. That is a more useful place to land than a general overview of the practice.

A Therapist's Writing Stays Connected to the Therapist

The Recent Posts section of a therapist profile, listing five articles that therapist has written, with pagination showing further pages
Posts written by a therapist collect on that therapist's own profile without anyone maintaining the list. A visitor deciding whether a clinician is a fit can read how she explains the concerns she works with, and the pagination is the practice's own writing accumulating.

Specialties Get Their Own Pages Too

The EMDR specialty page, explaining what the approach is, who it helps and how to begin
Services and specialties are separate paths into the practice. Someone searching for a named approach rather than a service reaches a page about that approach instead of a general overview.

The Mobile Menu, Where Most People Meet the Brand

The Firefly Therapy Austin site on a phone with the mobile menu open, showing the white firefly-jar logo on slate, the service menu and a seafoam Get Started button
Most people meet this practice on a phone, so the mobile menu carries the same identity as the desktop site: the firefly jar, the seafoam call to action, and a route into each service rather than one undifferentiated list.

A Visual System Designed to Feel Like Firefly

  • Seafoam #80C7BC Buttons and primary accents
  • Linen #F6F5F3 The page ground
  • Paper #FCFDFF Cards and raised surfaces
  • Slate #5B7E96 Supporting buttons and display
  • Deep Slate #374A56 Headings and navigation
  • Steel #516C7E Section surfaces
  • Ink #3A3937 Body copy
  • Pine #2C403D Quiet detail and rules
A warm firefly motif with calm colors and grounded type, which gives the practice an approachable presence without the stock visual language therapy sites tend to share. The system carries the colors, type styles and contrast standards needed to keep future pages consistent as the practice grows.

Signals of Progress

  • +80%

    Increase in average monthly organic clicks

    Jul 2025 to Jun 2026 against the prior 12 months

    Search Console, fireflytherapyaustin.com

  • 35 to 14

    Average position, improved over the same two periods

    Search Console, fireflytherapyaustin.com

  • 98

    GTmetrix performance score, Grade A

    GTmetrix, homepage test

Project Details

Services

Platform and Tools

  • Figma
  • WordPress
  • GeneratePress
  • GenerateBlocks
  • Beaver Builder
  • Advanced Custom Fields
  • Rank Math
  • Ahrefs
  • Google Ads
  • Google Search Console

Related Work

Is Paid Search Doing Too Much of the Work?

If Google Ads is the main thing filling the calendar, we can help with a stronger brand, a faster website, clearer service pages, and a search strategy that gives prospective clients more ways to find you and to choose you.

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