SEO Consulting & Services

We improve the technical health, content structure and search visibility of a site, so the person looking for you finds something useful and takes the next step. That covers Google results, AI-assisted search, and the pages people rely on when they need a trustworthy answer.

We start with the problem in front of you, not a standard checklist.

Talk about your search visibility

Why It Matters

What SEO Should Help You Do

Search visibility is useful when it connects someone with a page that answers their question. A service page should help a potential client decide whether to get in touch. A product page should help a shopper choose what to buy. A resource should help a member, student or researcher find what they need.

SEO work should make those paths clearer. That includes helping search engines reach and understand the site. It also includes deciding which pages need to exist, what they should explain, how they connect, and what happens after someone arrives. Google's own guidance emphasizes helpful, reliable content created for people rather than content made mainly to influence rankings.

What We Do

What We Improve

Foundations

Technical SEO

Before a page can appear in search, it needs to be reachable, indexable and understandable. We review the technical details that can keep useful pages from being found or interpreted correctly.

Crawling and indexation review
Redirect and canonical planning
Site migrations and URL changes
Internal linking and page relationships
Sitemap, robots and status-code review
Structured data implementation and validation
Page templates, heading structure and metadata
Core Web Vitals and real-user experience review

Explore technical SEO →

Content

Content Structure and On-Page SEO

The best SEO opportunity is often not a new blog post. It may be a missing service page, a confusing title, a duplicate topic, a weak category structure, or an answer buried where nobody searches.

Keyword and search-intent research
Service, product, category, program and resource page planning
Content audits and topic-gap analysis
Information architecture and internal-linking strategy
Page titles, headings, descriptions and on-page improvements
Content briefs and web-writing guidance
Existing-content improvement and consolidation
Editorial standards for people-first, search-friendly content

Local

Local SEO

Local search is often the first place someone looks for a nearby therapist, attorney, contractor, clinic, restaurant or professional service. The site, the Google Business Profile, accurate business information, reviews and location context all need to support the same decision.

Google Business Profile support
Service-area and location-page strategy
Business information and citation consistency
Review-process guidance
Local service and landing-page improvements
Local search tracking and reporting

Explore local SEO →

E-Commerce

E-Commerce SEO

E-commerce SEO depends on product data, category structure, technical health, internal linking, filtering, and the pages shoppers use to compare and choose. A store can have thousands of product pages and still make it hard for people to find the right item.

Product and category page strategy
Collection, faceted-navigation and internal-linking review
Product titles, descriptions, attributes and structured data
Technical SEO for large catalogs
Duplicate-content and crawl review
Organic-search measurement against carts, purchases and revenue
Migration and platform-change planning

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Healthcare

Healthcare and Therapy Practice SEO

The work is not to publish more pages. It is to help people understand the services, find an appropriate provider, and take the next step when they are ready, while handling privacy and trust with care.

Therapist, provider and team-profile strategy
Service and specialty page planning
Local SEO and Google Business Profile support
Content strategy and web-writing guidance
Appointment, contact and referral-path review
Technical SEO and ongoing content maintenance

Explore healthcare and therapy practice SEO →

Migrations

Website Redesigns and SEO Migrations

A redesign, CMS move, domain change or platform migration can improve a site or damage years of search value, depending on whether URLs, internal links, redirects, metadata, templates and tracking are planned together.

Existing-site and URL inventory
Priority-page protection and URL mapping
Redirect and tracking testing before launch
Indexation review after launch

Explore website design and development →

AI-Assisted Search

Search Visibility in AI-Assisted Results

People increasingly ask complete questions in Google, AI Overviews, AI Mode and other search tools. The underlying need has not changed. They want a useful answer from a source they can trust.

We help organizations publish original, well-structured material that answers those questions clearly:

Service pages and product information
Guides, comparisons and expert perspectives
First-hand examples and current details that can be checked

The work is not a separate set of AI tricks. It is sound SEO. Make important pages crawlable, keep information current, explain the subject clearly, show real expertise, and give people a reason to use the source rather than a generic summary. We do not treat AI search as a reason to publish more generic content. We treat it as another reason to publish fewer, better pages.

What We Can and Cannot Measure

We can review Search Console performance including generative-search reporting where it is available, organic clicks, impressions, queries and landing pages, brand and non-brand search demand, referral traffic from identifiable AI sources, and the pages that lead to a meaningful next step.

We cannot guarantee whether a platform chooses to cite or summarize a page, how an AI system phrases an answer, or visibility in platforms that publish no reliable reporting.

The Process

How We Work

Understand the Business and the Search Problem

We begin with the organization, the people it needs to reach, what it offers, and the actions that matter after a search visit. We also review the platform, the current structure, the existing content and any changes already planned.

Audit What Exists

We review technical health, Search Console, queries, page coverage, internal links, content gaps, local visibility and conversion tracking. The goal is not a long checklist. It is to find the issues most likely to affect discoverability and the next step.

Build a Practical Plan

We prioritize by likely value, effort, risk and dependencies. Some changes are straightforward: fix a redirect, revise a page title, add an internal link, clarify a service page. Others need content planning, design changes or another team.

Improve, Measure and Revisit

SEO is not finished when an audit is delivered. Pages change, sites move, search behavior shifts, competitors publish, and platforms introduce new problems. We implement changes, monitor what happens, and revisit the plan as the site and business change.

Selected Work

Search Work We Have Done

Healthcare

Firefly Therapy Austin

A new brand, a WordPress site and ongoing search work that help prospective clients find the right service and take the next step.

+80%

Increase in average monthly organic clicks

Search Console, fireflytherapyaustin.com

View project → Tourism

Coastal Charters

A stronger brand, a direct-booking website and search work for a Port Aransas charter business.

+145%

Average monthly organic clicks

Search Console, coastalcharterstx.com

View project → E-Commerce

Bodyartforms

E-commerce SEO, category and product-discovery work, Google Ads and Shopping alongside the internal team, on a custom platform built up since 2001.

+26%

Organic clicks, Jul 2025 to Jun 2026 vs the prior 12 months

Search Console, bodyartforms.com

View project →

View all our work

How It Connects

Search, Content and Paid Media

Organic search and Google Ads have different jobs, and they can inform each other. Paid-search data may reveal how people describe a service, a product or a need. SEO can build durable pages around the topics that matter most. Analytics shows which pages and sources lead to meaningful actions.

We use what is available across search, ads, website behavior and conversion tracking to decide what to improve next. The goal is not to make every channel do the same thing. It is to make each one useful in its own role.

Explore Google Ads management → Explore website analytics → Explore on-site search →

Platforms

Platforms We Work Across

We work with the platform you have when it supports the work ahead, and help plan a rebuild or migration when the current system is holding the site back. Because we also design and develop websites, technical recommendations do not need to wait in another agency's queue.

WordPressShopifyWooCommerceSuiteCommerceDrupalCustom platforms

Why Us

Why Garrett Digital

SEO Is Connected to the Website

Search recommendations often touch templates, navigation, page structure, content, redirects, analytics, product data, forms and performance. We can help plan and implement those changes rather than handing your team a list of issues to solve alone.

Experience Across Different Search Problems

More than 20 years of search experience across local businesses, therapy practices, e-commerce catalogs, professional services, higher education, associations and content-heavy websites. The industries differ, and the work starts with the same question: can the right person find the page that helps them take the next step?

Clear Advice and Ongoing Support

You should understand what needs attention, why it matters, what it will take to fix, and what we will measure afterward. We give direct recommendations, explain tradeoffs, and provide ongoing support when the work needs to continue.

Questions About SEO and AI Search

Is AEO different from SEO?

Answer engine optimization, often called AEO, is usually a name for making information easy for search systems and assistants to understand and use when answering a question. In practice it overlaps heavily with good SEO: useful pages, clear structure, original expertise, current details, technical accessibility, and content that answers a real need.

What is GEO?

Generative engine optimization, or GEO, is an emerging term for improving visibility in AI-generated search responses. The underlying work is still SEO. Publish original and useful material, make it technically accessible, show why the source is credible, and keep the information current.

Can you guarantee visibility in AI Overviews or AI Mode?

No. Google and other AI-assisted search products choose what to surface and can change how they present sources. We focus on the work you control: clear and useful pages, accurate information, sound technical foundations, and measurement of search visibility and visits where reporting is available.

Does my site need special AI markup or an llms.txt file?

Not as a general requirement for Google's generative search features. Google's guidance is that ordinary SEO practices remain the foundation, and it has cautioned against treating AI-specific files, special schema or artificial content rewrites as a shortcut to inclusion.

What does an SEO conversation usually start with?

The site, the platform and any recent changes. The services, products or content that matter most. Google Search Console and analytics access if you have it. Known problems such as lost traffic, missing pages, a migration, local visibility or a weak content system. And the actions that matter after a search visit. You do not need a perfect analytics setup or a completed audit before reaching out. Finding the gaps is often part of the first phase.

Need a Clearer View of Your Search Visibility?

Most sites have a mix of technical, content and structural issues. Knowing which one is costing you the most is the difference between a plan and a checklist.

Talk about your search visibility