Technical SEO Services

We help organizations find and fix the technical issues that make important pages harder to discover, understand or maintain. That might be a large catalog, years of old URLs, a CMS migration, faceted navigation, or several systems working against each other.

The goal is not a perfect audit score. It is a site where people and search engines can reach the pages that matter, and where your team can keep it healthy afterwards.

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Who Needs This

When Technical SEO Matters Most

Technical SEO becomes important when a site has enough content, products, templates, platforms or history that a small problem can spread widely.

A product filter can create thousands of low-value URLs.
A redesign can lose important pages if redirects are not planned.
A CMS can generate duplicate versions of the same content.
A tracking or JavaScript change can delay a page or hide information from the people reading it.
A sitemap can list URLs the business does not want in search at all.

The work is not about chasing every warning in a tool. It is about identifying the issues that affect discoverability, page quality, the experience of using the site, and the ability to make future changes safely.

What We Do

What We Review and Improve

Crawling, Indexing and Canonical Pages

Search engines need clear signals about which pages should be found, crawled and shown in search. We review the paths and signals that guide that process, which matters most when a site has years of content, several URL formats, filters, internal search pages, pagination or overlapping templates.

Crawl and indexation review
XML sitemap review and cleanup
Robots.txt and meta-robots review
Canonical tag and duplicate page review
HTTP, HTTPS, www and non-www consolidation
Status code, soft 404 and redirect review
Parameter, pagination, internal search and faceted navigation handling
Search Console coverage and crawl issue review

Site Structure and Internal Links

A large site needs a structure people can navigate and search engines can follow. The goal is not to add links everywhere. It is to help visitors and crawlers reach useful pages through a structure that reflects the way the organization organizes its products, services, programs or resources.

URL and taxonomy review
Navigation and breadcrumb planning
Internal linking strategy
Category, service, product, program and resource relationships
Orphan page identification
Duplicate or competing page review
Faceted navigation and filter path recommendations
Template-level linking improvements

Page Performance and Core Web Vitals

Performance is part of the experience of using a website, especially on a phone or a slower connection. We use lab testing and real-user data when it is available. A fast result from one test is useful for diagnosis, and it is not a promise about every device or connection.

Largest Contentful Paint, how quickly the main content appears
Interaction to Next Paint, how quickly the page responds to a tap, click or keystroke
Cumulative Layout Shift, whether the layout moves unexpectedly while loading
Image, font, stylesheet, script and third-party tag review
Template and rendering improvements
Caching, CDN and hosting recommendations
Performance testing before and after major changes

Structured Data and Search Appearance

Structured data gives search engines explicit information about the content on a page. When it accurately reflects visible content and follows the requirements Google publishes, it can make pages eligible for richer appearances in search. It is not a shortcut to rankings, and an eligible page is not guaranteed a rich result.

Organization, LocalBusiness and person information
Product, offer and review markup where eligible and accurate
Article, event, course, dataset and job posting schema
Breadcrumb structured data
Validation, monitoring and issue correction
Schema during redesigns and migrations

Website Redesigns and SEO Migrations

A redesign can improve a website or quietly damage the search value it has built. The risk is highest when URLs, templates, navigation, content, domains or platforms change without a plan for redirects, metadata, internal links, analytics and post-launch checks.

Existing site and URL inventory
Priority page and organic traffic review
Redirect mapping and redirect testing
Metadata, canonical, sitemap and robots planning
Content migration and template review
Analytics and conversion tracking checks
Pre-launch crawl and QA
Post-launch indexation, traffic, redirect and error monitoring

E-Commerce and Large-Site Technical SEO

Technical problems multiply when a catalog, resource center, document library, member area or program site grows. Filters, product variations, sort options, pagination, duplicate descriptions, old URLs and changing inventory can create more pages than a team can review by hand.

Large catalog and product variation review
Duplicate content and canonical strategy
Faceted navigation and filter indexation rules
Product and category sitemap and internal linking review
Inventory, out-of-stock, discontinued and successor-page planning
Search result and internal search page handling
Content library, document and resource center architecture
Template-level SEO improvements

Because we also design and develop websites, technical SEO does not have to end as a spreadsheet handed to another agency. We can help plan and implement the work.

Common Problems

Problems We Commonly Investigate

These issues can make important pages harder to find, harder to use, or harder to maintain. Most are invisible from the front of the site.

Pages that Google cannot crawl or index as intended

Duplicate or competing URLs

Redirects that break after a redesign or migration

Filters and internal search pages creating too many low-value URLs

Product or content pages with weak internal paths

Slow templates, heavy images, third-party scripts and layout shifts

Structured data that is missing, outdated or does not match the visible page

Mobile pages that are difficult to use or render incorrectly

The Process

How We Work

Understand the Site and the Change Ahead

We begin with the site's business role, platform, scale, content or catalog, recent changes, planned changes, and the pages that matter most. A review is different for a small WordPress site, a large Shopify catalog, a university content library or a custom application.

Crawl, Inspect and Verify

We review crawls, Search Console, indexation patterns, templates, URLs, sitemaps, redirects, internal links, structured data, performance and analytics. Automated tools locate patterns. We verify the issue before recommending a change.

Prioritize What Matters

We separate high-risk problems from low-value warnings. A broken redirect path, an unintentional noindex tag, an indexation problem or a failed migration needs attention before minor metadata cleanup or an audit-score improvement.

Implement, Test and Monitor

We make or coordinate the changes, test them before launch where possible, and check what happens afterward. Sites change, platforms update, and new templates or integrations can introduce new issues, so the work needs follow-through.

Selected Work

Technical SEO We Have Done

E-Commerce

Bodyartforms

E-commerce SEO, category and product-discovery work, Google Ads and Shopping alongside the internal team, on a custom platform built up since 2001.

+26%

Organic clicks, Jul 2025 to Jun 2026 vs the prior 12 months

Search Console, bodyartforms.com

View the Bodyartforms project →

Technical SEO Across Larger and More Complex Sites

We have helped organizations across e-commerce, healthcare, professional services, higher education, associations and content-heavy websites address technical issues that affect search visibility and usability. The work may involve a large catalog, duplicate URL patterns, a site move, performance problems, structured data, an outdated CMS, complicated internal links, or the technical details behind a new template or product feature.

We do not treat every site as an enterprise project. We apply the same discipline where the site's scale, history or complexity makes it necessary.

Related website and search work

National Gym Supply American Medical Informatics Association Best Austin Handyman & Remodeling Research to Real World

Platforms

Platforms We Work Across

We work with the platform you have when it can support the work ahead, and help plan a rebuild or migration when it cannot. The platform does not solve technical SEO on its own. The templates, the data, the URLs, the content structure and the ongoing maintenance still matter.

WordPressShopifyWooCommerceSuiteCommerceASP.NET and custom platforms

Why Us

Why Garrett Digital

Recommendations Can Become Real Changes

Technical SEO touches templates, code, content models, URL rules, hosting, performance, tracking and third-party tools. Because we also build and maintain websites, we can help implement the changes rather than leave your team with an audit to interpret.

We Explain Risk and Tradeoffs

Not every warning requires immediate action. We explain what is affecting important pages, what can wait, what needs coordination with another team, and what could create risk during a redesign, a migration or a platform change.

We Work Beyond the Audit

A crawl report is a starting point, not the work. We can support implementation, testing, post-launch review, documentation and ongoing monitoring as the site changes.

Need a Clearer View of Your Site's Technical Health?

Old URLs, duplicate pages, faceted navigation and slow templates all look the same from the outside: pages that should rank and do not.