We set up, audit and improve GA4, Google Tag Manager and conversion tracking so you can see which marketing channels, pages, campaigns and products lead to the actions that matter.
That may be a quote request, a phone call, a booked appointment, a completed purchase, a registration, a donation, an application, or another meaningful next step.
Talk about your analyticsWhy It Matters
A website, an ad account or a custom application is easier to improve when the team can see how people use it. Analytics gives you a way to check whether people reach the important pages, where they leave, and which sources are producing meaningful business activity.
We do not begin with a dashboard. We begin by defining the actions your organization needs to understand, then make sure those actions are recorded and reported in a way the team can use.
Core Services
Google Analytics 4 can collect a great deal of activity that does not answer the questions a business has. We review the existing setup, identify missing or misleading tracking, and configure GA4 around the pages, events and key actions that matter to your organization.
Tag Manager gives teams one place to manage web tags and tracking rules, rather than scattering scripts across the site. We build containers your team can understand and maintain, with clear naming, versions, testing and documentation. When the site changes, that organization makes it easier to see what needs updating and less likely that important measurement quietly stops working.
Traffic is useful context. It is not the final measure of a website or a campaign. We help define and track the actions that show someone is moving closer to becoming a customer, member, patient, donor, applicant or client.
For a service business, that may mean separating completed quote forms from phone-number taps. For an online store, recording product views, add-to-cart activity, checkout starts, purchases and refunds. For a membership organization, tracking event registration, application completion, or a handoff to a separate member platform.
Many organizations do not have one website. A visitor may begin on your site and finish a booking, an application or a purchase on another domain entirely. Cross-domain measurement connects activity across related sites as one visit, and we configure and test those handoffs so one person is not counted as three unrelated visitors.
Who We Work With
For teams that need to understand inquiries, calls, booked consultations, appointments and quote requests, along with the sources behind them.
For stores that need to understand product discovery, cart behavior, checkout, purchases, revenue and the marketing sources behind those sales. GA4's recommended e-commerce events cover viewing an item, adding it to a cart, beginning checkout and completing a purchase.
For organizations that serve several audiences and may send people from a public website into event registration, membership, donations, applications or learning platforms.
We set up measurement around the actions the organization needs to understand: program interest, resource use, event registration, membership paths, donations, applications and cross-platform handoffs. This matters most when the website is only one part of the experience.
We define the events that show whether people can complete the main tasks, then use that information to improve the experience after launch.
The point is not to record every click. It is to understand whether the product is helping people complete the work it was built to support.
Reporting
A useful report answers a question. It does not list sessions, users, pageviews and every event GA4 happens to collect. We build recurring reports around the decisions you need to make: where to invest, what to improve, what to stop funding, and where people are getting stuck.
Recurring reports built around the measures your team acts on, showing what is producing activity, where people are dropping off, and what to look at next.
We query the GA4, Google Search Console and Google Ads APIs directly using Python, pulling all three into a single report that shows how the channels compare against the actions that matter.
Example: The Monthly Report
Fictional business, sample data. GA4, Google Search Console and Google Ads in one view.
The point is not to make every source look alike. It is to understand what each one contributes and make the next decision with better context. Every metric is defined in Understanding Your Monthly Marketing Report.
The Process
We start with the question the organization needs to answer. Which marketing source generates completed inquiries, where customers leave the checkout, whether visitors reach a registration system, or whether people can finish the main task in an application.
We review GA4, Tag Manager, the site or application, existing events, conversion actions, integrations, reporting and the pages where meaningful actions happen, then identify what is missing, duplicated, misleading or no longer working.
We configure tags, events, key events, data layers, cross-domain settings and reports. Then we test the path from a real visitor action through to the relevant analytics and advertising platform, before anyone relies on it for a decision.
Tracking needs attention after launch. Sites change, forms are replaced, checkouts move, campaigns change, and new features introduce new actions to measure. We provide ongoing analytics consulting, reporting and maintenance when the work needs to continue.
Selected Work
Google Ads, Ad Grants, technical SEO and cross-domain measurement for an association serving education, membership, careers and policy.
View project → Home ServicesA WordPress rebuild, Google Ads and Local Services Ads, local SEO and lead tracking for a family-run remodeling company.
View project → HealthcareA new brand, a WordPress site and ongoing search work that help prospective clients find the right service and take the next step.
View project →Why Us
We plan measurement while we design and build websites and applications. Key pages, forms, product paths, workflows and integrations can be measured when they launch, rather than guessed at afterward.
We also manage SEO, Google Ads, landing pages and websites, so analytics gets used to improve the work it measures. If tracking shows a campaign has the wrong landing page, a form has stopped working, or a service page is not answering the search, we can fix the source of the problem.
You work directly with the people setting up and reviewing the analytics. Garrett Digital brings more than 20 years of web development and UX experience to the work, which matters when an analytics problem turns out to be a page, checkout, integration or product-flow problem.
Tell us what you are trying to measure: leads, calls, appointments, purchases, registrations, donations, product use, or a path that crosses several platforms.
Talk about your analytics