Website Analytics Consulting

Based in Austin, Texas, we set up and optimize Google Analytics and Google Tag Manager for businesses that need accurate data. If your tracking is wrong, every marketing decision built on it is wrong too.

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20+ Years of Experience

Configured analytics across industries and platforms, from small businesses to enterprise.

GA4 + GTM Specialists

Full implementation, custom events, and ongoing Google Analytics consulting. Not a setup and hand-off.

Connected to Your Marketing

We integrate analytics with your SEO, Google Ads, and digital marketing so the right things are being measured.

Core Services

What We Do

GA4 Setup & Optimization

Google Analytics 4 is a significant departure from Universal Analytics. Whether you need a new setup, a custom implementation, or a GA4 audit to fix what's not working, we configure it around your actual conversion goals so your metrics are trustworthy.

  • Event tracking customized to your conversion funnels
  • Enhanced measurement and KPI configuration
  • Cross-domain tracking for multi-site environments
  • Custom dimensions and audience segmentation

Google Tag Manager

Google Tag Manager is how we deploy and manage tracking without touching your codebase. Clean container organization and GTM tag logic your team can understand and maintain.

  • Event-based tracking infrastructure
  • GTM container organization and version management
  • Custom event triggers aligned with business goals
  • Integration with advertising and CRM platforms

By Industry

Analytics for Your Business

E-Commerce Analytics

  • Customer journey tracking through GA4 events
  • Return on ad spend (ROAS) and conversion rate measurement
  • Funnel bottleneck identification
  • Multi-channel attribution to revenue

Service-Based Business Analytics

  • Lead generation and booking flow tracking
  • Traffic source evaluation for lead quality
  • Form submission and phone call attribution
  • Marketing campaign performance by channel

Insights

Reporting & Dashboards

Reports built around the KPIs that matter to your business, not default templates filled with metrics you'll never look at.

Looker Studio & GA4 Reports

Recurring dashboards built around your actual KPIs. Clear visualizations of what's driving performance, where users are dropping off, and what to focus on next.

  • Looker Studio dashboards with your key metrics
  • GA4 exploration reports and custom funnels
  • Scheduled automated delivery

Cross-Channel Reports

We query the GA4, Google Search Console, and Google Ads APIs directly using Python — pulling all three into a single report that shows how your channels work together.

  • Revenue, orders, and conversion rates from GA4
  • Organic search clicks, impressions, and rankings from Search Console
  • Google Ads spend, ROAS, and conversions alongside organic

Example: Cross-Channel Report

GA4 + Google Search Console + Google Ads — March 2025 vs. March 2024

Cross-channel marketing report showing revenue, organic search, and Google Ads performance in a single view

Why Us

Why Choose Garrett Digital

20+ Years of Analytics Experience

From Universal Analytics to GA4, we've been providing Google Analytics consulting before most agencies knew what it was. We know what changed, what it means for your data, and how to get it right.

Complex Setups Welcome

Multi-site environments, cross-domain tracking, attribution challenges across e-commerce and SaaS. We've worked through them before, for businesses in Austin and across the country.

Connected to the Full Picture

We also handle SEO, PPC, and web design for many of our clients. Your analytics are built to measure your marketing strategy, not sit separate from it.

Let's Look at Your Analytics Setup

Whether you need a fresh GA4 implementation or something's not tracking correctly, start with a conversation. We'll tell you what's wrong and what it would take to fix it.

Let's Talk