Coastal Charters
Brand, Direct Booking & Search Growth for a Port Aransas Charter Business
- Location
- Port Aransas, TX
- Platform
- WordPress + Square Appointments
The Brief
Coastal Charters runs private deep-sea and bay fishing trips out of Port Aransas. The business needed a stronger brand, a website that made each trip easy to understand, and a booking path it controlled rather than one rented from a travel marketplace. We created a new identity, wrote and designed a new WordPress site, set up booking through Square Appointments, and rebuilt the trip pages around the searches anglers use when planning a trip. The goal was straightforward: help more people find Coastal Charters, make it easier to book, and focus paid-search spend on the searches most likely to lead to a trip.
How We Did It
How We Built It
A Brand That Fits the Experience
A private charter should feel different from a generic tourist listing. We created a new identity, design system and page style that better reflect the experience Danny provides on the water, and that carry across the website, Google Ads and social posts.
Clear Pages for Every Trip Type
Deep-sea and bay trips serve different visitors, budgets and group sizes. Each trip type now has its own page explaining what it is, who it suits, what to expect and what is included. That helps visitors choose, and gives search engines a specific page to match.
Direct Booking Through Square
Booking runs through Square Appointments, reached from the trip pages. Square is a payment and scheduling tool rather than a marketplace: it charges card processing and a monthly subscription, not a percentage of each trip the way travel and tourism booking platforms do. The listing, the pricing and the customer relationship stay with Coastal Charters.
Search Content Built Around Trip Intent
We wrote the site around the way people search: deep-sea trips, bay fishing, private charters, group and family trips, and the trip-planning questions that come before any of them. One homepage cannot rank for every kind of charter.
Paid Search With a Clear Role
We manage Google Ads alongside the organic work. Ads reach people ready to book now; trip pages and content build visibility that does not stop when spend pauses. The goal was never to replace paid search, but to give the business more than one way to be found.
The Finished System
How the Site Works
Every trip type has a clear destination, so a visitor does not have to sort through a generic list to understand the difference between a bay trip and an offshore trip.
Trip Pages Help Visitors Choose
Direct Booking, Starting on the Trip Page
Content Supports Search and Booking
Visual Evidence
Visual Evidence
About: The Captain Behind the Charter
Brand System: A Charter Business, Not a Generic Listing
Measured
Results
-
+145%
Average monthly organic clicks
Jul 2025 to Jun 2026 against the prior 12 months
Search Console, coastalcharterstx.com
-
June 2026
The best month on record for organic clicks
Search Console, coastalcharterstx.com
-
27 to 9
Average position across the same two periods. Lower is better
Impression-weighted across all queries. An aggregate, not a fixed ranking any one searcher sees.
Search Console, coastalcharterstx.com
Project Details
Services
- Brand strategy and identity
- Website design and development
- Website copywriting
- Direct booking-system integration
- Search engine optimization
- Google Ads management
- Content strategy
Platform and Tools
- Figma
- WordPress
- GeneratePress
- Beaver Builder Pro
- Rank Math
- Square Appointments
- Square Payments
- Ahrefs
- Google Ads
- Search Console
The new website and branding perfectly capture what Coastal Charters is all about. We've seen a 3x increase in online bookings since launch.
Paying a Platform for Your Own Bookings?
If a third party sits between you and every booking, we can talk about what it takes to bring that onto your own site.