All Analytics & Measurement Articles

Google Search Console Guide for Business Owners

Google Search Console shows how your website appears in Google Search before anyone visits it. It can show which pages Google has indexed and what people…

Astro and GA4: Why Pageview Tracking Breaks & How to Fix It

Astro does not break GA4 tracking on its own. Whether anything changes depends on one opt-in choice, and many teams make that choice without thinking about analytics. Here is how to tell which navigation model your site uses, and what to configure in GTM and GA4 for each.

What WordPress Developers Should Know Before Building With Astro

What we learned building six content-heavy Astro sites after fifteen years in WordPress. Not a migration guide. The decisions that were expensive to reverse.

How to Set Up GA4 Key Event Tracking in Squarespace (For Therapy Practices)

Track phone taps and form submissions as GA4 key events on Squarespace, so real enquiries show as conversions instead of disappearing into pageviews.

UTM Parameters for Google Analytics 4: A Practical Guide

How to tag campaign links so GA4 reports the channel correctly. A naming convention that survives contact with a team, and the mistakes that break it.

GA4 Add-to-Cart Tracking for Fonteva: A Starter

Organizations that use Fonteva, such as associations, nonprofits, and membership groups, sell registrations, memberships, and products through a ca…

How to Set an Event in GA4 for Cal.com Booking Confirmations

Tracking successful bookings on your website is essential for understanding user behavior and measuring the effectiveness of your marketing efforts…