All SEO Articles

Google Search Console Alerts for Traffic Drops

Google's own alerts tell you about manual actions and security issues, not a decline in clicks or impressions. Here is what to monitor instead, and where the threshold…

Three Places a Therapy Practice Can Appear in Local Search

A therapy practice does not compete for one generic Google ranking. Someone searching in their city may see a local pack of practices, a directory, and independent practice websites…

Internal Linking That Helps People Find the Right Page

Someone lands on your post about anxiety therapy. They understand the topic, and the page never tells them whether you offer that service. The site doesn’t lack content. It lacks a path.

Google Search Console Guide for Business Owners

Google Search Console shows how your website appears in Google Search before anyone visits it. It can show which pages Google has indexed and what people…

Your Google Business Profile Is a Customer Decision Page

Before someone visits your website, they may already have decided about your business. They compared map listings, scanned reviews, checked whether you were open, and looked at your photos. Here is what affects that decision, what Google says about local results, and which profile tasks are worth doing.

Google Search Console Impression Drops, 2025 & 2026

Two separate reporting events overlap in the same period, which is why they get blamed for each other. Google has since confirmed a logging error that ran for about fifty weeks, and the historical data was never rewritten. Here is how to tell what happened to your site, and why impressions are a weak number to manage against in the first place.

Barnacle SEO for Therapists. Get Found Online Without a Big Budget

Cost-effective search optimization strategies tailored for therapy professionals seeking online visibility without substantial financial investment.

How to Register a Domain on Cloudflare

Your domain name is your business’s address on the internet. Before we can build or launch your website, you need to own one. We recommend Cloudflare for domain registration because they sell domains at cost (no markup) and manage your DNS in the same place. It also allows you to easily share access, so we

Page Titles & Meta Descriptions: How to Write Them, Why It Matters

Learn how to write effective page titles and meta descriptions that improve your click-through rates and help your pages rank better in search results.

URL Naming: Best Practices for WordPress, Shopify or Any CMS

Good URLs are like street signs. They tell users where they are, where they’re going, and what to expect. If you’re building or managing a website—…

Brighton SEO San Diego 2025 Conference

Notes from BrightonSEO San Diego 2025: the sessions worth the time, what changed in analytics and search practice, and what we took back to client work.

SEO Works Like a Fitness Routine: Here’s Why Some Businesses Win

Your competitor’s website ranks first for the keywords that matter most to your business. Every month, they’re capturing leads that could be yours….

Basics of SEO at WordPress Austin Meetup

Garrett presented this talk to the Austin WordPress Meetup Group on October 16, 2017 . A description of the talk along with the slides is included …