Insurance

Guerra Insurance Agency

Brand, Website & Local Search Foundation for a New Wichita Agency

Location
Wichita, KS
Platform
WordPress + Kadence
Screenshot of the Guerra Insurance Agency homepage showing a herd of bison on the Kansas plains beneath storm clouds and the headline "Charging Forward Together"

Visit guerra-agency.com

The Brief

Manny Guerra was not new to insurance. He was new to operating under his own agency brand, and he needed the business to look established, credible and easy to contact from day one. Guerra Insurance Agency entered a Wichita market full of agencies people had known for years. The site needed to establish trust quickly, explain the difference between an independent broker and an agent tied to one carrier, and make it easy to request a quote or call Manny directly. Brand Zhuzh created the logo and visual identity. We turned that identity into a website with a clear coverage-page structure, direct quote paths, and a foundation for local search.

How We Did It

How We Built It

  1. A Brand That Matched Manny's Experience

    A new agency has to earn trust before someone submits a quote request. Zack Shubkagel of Brand Zhuzh created the logo, color palette and typography system. We applied that identity across the site so the business felt established from the first visit, rather than like a generic template with a new logo added to it.

  2. A Site Built Around Coverage Decisions

    People rarely begin by searching for an independent insurance broker. They search for the coverage they need: auto, home, life or business insurance. We structured the site around those decisions, with a clear page for each coverage category and a direct path to request a quote or call the agency.

  3. A Clear Independent-Broker Message

    One of the site's most important jobs is explaining why Guerra differs from an agent tied to one carrier. Manny can compare options across carriers and explain coverage in plain language. That message appears throughout the site instead of being buried on an About page.

  4. A Local Search Foundation for Wichita

    We organized coverage pages around the terms people search, added clear local business details and contact paths, and wrote copy that reflects the questions insurance shoppers ask before requesting a quote. This is a foundation for ongoing search work, not a finished ranking claim.

  5. Quote Requests Where People Decide

    Insurance is a quote-driven decision, so the next step appears on the pages where someone is most likely to act. Visitors can call, request a quote or learn more about a coverage type without returning to a separate contact page. The contact path is part of the page structure, not something parked in the footer.

The Finished System

How the Site Works

Most visitors arrive with a coverage question rather than a brand in mind. Many are not ready to commit on their first visit.

Coverage Pages Give People a Starting Point

Each main coverage type has its own page. A visitor can move from a broad need to a specific coverage page and then to a conversation with the agency without guessing which link to try.

The Brand Builds Trust Before Contact

The identity, direct language and consistent calls to action help a new agency feel established before someone picks up the phone or submits a quote request.

The Site Can Grow With the Agency

The WordPress build leaves room for additional service pages, educational content, carrier information and locally relevant content as the agency grows, without redesigning the site for every new addition.

Visual Evidence

Visual Evidence

Coverage Page: Start With the Insurance Need

Screenshot of Guerra Insurance Agency's auto insurance page with coverage information, a quote-request path and contact options
Each major coverage type has its own page. That gives Wichita residents a clearer path from a coverage question to a conversation with the agency, and gives search engines a specific page to match with relevant searches.

About: The Experience Behind a New Agency

Screenshot of the Guerra Insurance Agency About page introducing Manny Guerra, his insurance experience and the independent-broker model
The brief was a new agency built on real experience. The About page makes that distinction clear: Manny is new to operating under his own name, not new to helping clients understand insurance.

Brand System: Built for a New Agency With Real Experience

  • Bison Gold #C68A49 The mark and the business-insurance card
  • Navy #1C3144 Headings and dark surfaces
  • Rust #9C4E2A Buttons and calls to action
  • Olive #4C4F3E Supporting category color
  • Cream #F7F5E9 Page surface
  • Ink #2D3748 Body copy
Brand Zhuzh created the identity. We adapted it into a web system for the homepage, coverage pages and quote paths, then added the supporting surface and body-text colors needed for a complete interface.

At Launch

What Launched

A Brand System Applied Across the Site

A logo, color palette and typography system created by Brand Zhuzh and carried consistently across the website, rather than placed on top of a generic template.

A Website Built for Quotes and Calls

Coverage information is organized around what people search for, with quote requests and phone contact available from the pages where someone is most likely to act.

A Foundation for Local Search

A coverage-page model and locally relevant copy give ongoing Wichita search work clear pages to improve and expand, rather than asking one homepage to carry every insurance topic.

Project Details

Services

Platform and Tools

  • Figma
  • WordPress
  • Kadence Theme
  • Kadence Blocks
  • Ahrefs
Garrett Digital and Brand Zhuzh helped us look like we've been in business for years. The website gives our clients confidence from the first visit.
Manny Guerra, Agency Owner, Guerra Insurance Agency

Related Work

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