All E-commerce Articles

What to Fix First in Your Product Feed

Feeds, the Merchant API, and Product schema solve different problems, and the Content API deadline already passed. Here is what to fix first, based on…

Getting Products Found in AI Search

Getting found in ChatGPT, Perplexity, Gemini, and Claude rests on much of what already makes SEO work. Two parts are newer: product feeds built for AI shopping, and…

How to Find Missing Ecommerce Category Pages

Most category-page advice starts too late. Before the title tags and the schema, the question is whether the right pages exist at all.

Ecommerce Category Page SEO for Large Catalogs

A category page is not a long product page. It has to help someone narrow a catalog, which is a different job with different failure modes.

Product Page SEO for E-commerce Catalogs

Product page work usually starts in the wrong place. The pages already collecting impressions tell you what is broken before any keyword tool does.

What 379 Product Keywords Show About Ranking

Most e-commerce content strategy guides give similar advice. Start a blog, post on social media, write product descriptions, and make videos. That advice isn’t wrong, but it’s not specific enough to help prioritize when time is limited. The key thing to understand before you get started is which types of content appear in product searches

Best Practices for an E-Commerce Product Page That Converts

Creating a successful e-commerce product page isn’t just about listing items for sale—it’s about crafting an experience that guides visitors toward…

GA4 Page View Tracking Issues in NetSuite SuiteCommerce

NetSuite’s SuiteCommerce platform, combined with their Google Tag Manager Editor SuiteApp (previously the GTM Editor Bundle), provides a robust sol…

How to Choose the Best E-Commerce Search Engine for Your Store

I’ve spent 20 years designing and optimizing search interfaces. In that time, I’ve seen how good search systems can radically improve how people na…

Out-of-Stock Products: SEO Best Practices for E-commerce

In e-commerce, products go out of stock; it’s normal. However, how you handle those product pages affects more than inventory management. It impact…

GA4 on SuiteCommerce, attribution issues

Has anyone installed GA4 for SuiteCommerce ? Have you compared Google Analytics 4 (GA4) and Universal Analytics (UA)? Specifically, attribution? Co…

Assigning a Primary Category / Breadcrumb in SuiteCommerce

Assigning a primary category in NetSuite SuiteCommerce Advanced sets a breadcrumb path on your e-commerce product (item) pages which helps Google, …

SuiteCommerce: Setting up 301 redirects

How to set up 301 redirects in NetSuite SuiteCommerce Advanced (SCA) Log in to NetSuite SuiteCommerce at https://www.netsuite.com/portal/home.shtml…

SuiteCommerce Advanced: Bounce Rates after 2018.2 GTM Editor Bundle

A few clients recently began using the NetSuite GTM Editor bundle on SuiteCommerce Advanced (SCA) version 2018.2. The clients reported unusually lo…