Why do you need access to my accounts?

To do the work and to check it. Analytics access lets us confirm tracking fires correctly, Search Console shows the searches that led people to you, and an ad account cannot be managed without access at all. The level we ask for depends on what the project involves, and each guide covers the options.

Will you ever ask for my password?

No. Every guide here uses the platform's own sharing system, which grants access under our own login. If anything appears to ask you to send a password, stop and check with us first.

Who owns the accounts?

You do, wherever the platform allows it. We are added as a user on accounts in your name. This is worth insisting on with any vendor: ad accounts, analytics history and domains registered to a former agency are difficult and sometimes impossible to recover.

How do I remove your access later?

From the same user-management screen that granted it, without needing anything from us. Each guide covers removal as well as granting. Removing access stops future changes; it does not undo work already completed, so ask us if you need help documenting or transferring an active setup.

The screen does not look like the screenshot. What now?

The platforms change their interfaces regularly, and the path is usually still there under a different label. Email us what you are seeing rather than guessing at a permissions screen on a live account.

Guide

Setting Up Accounts and Access

These guides explain how to create an account when one does not exist, or how to add us to an account you already own.

We will tell you which guides apply to your project. Complete the ones on your project list, in any order unless we note otherwise.

Before You Start

You will need a Google account for Google Analytics, Search Console, Tag Manager, Google Ads, and Business Profile. It does not need to use a Gmail address. A business email is usually the better choice because the account remains tied to the business rather than to one person’s inbox.

Set up a Google account with a work address

Before you begin, check these two things:

You need owner or administrator rights to invite another user. If you do not have them, ask the person who manages the account to add us or give you the needed access first.
If Search Console verification requires a DNS record, identify the person or provider that manages your domain’s DNS. Do not send us a registrar password.

Accounts to Set Up

Create these only when they apply to your project.

Account	Guide	When you need it
Google account	Set up a Google account	Before using Google tools
Google Search Console	Set up Search Console	Search, SEO, or site-performance work
Google Ads	Create a Google Ads account	Paid-search work
Domain and DNS account	Register a domain on Cloudflare	A new site or a planned domain transfer

Your business should remain the owner of every account and domain. We can help with setup, but we should be added as a user rather than made the owner.

Adding Us to Your Accounts

Each guide shows where to add a user, the level we need for that project, and how to remove access later.

Tool	Access we may request	Guide
Google Analytics	Editor for setup or configuration; Viewer for reporting-only work	Grant Analytics access
Google Search Console	Full user, added by a property owner	Add a Search Console user
Google Tag Manager	Publish when we manage live tags	Grant Tag Manager access
Google Business Profile	Manager	Grant Business Profile access
WordPress	Administrator when we manage site settings, plugins, or users	Grant WordPress access

Ask before granting a level that seems broader than expected. We can explain what the work requires and, where possible, use a lower level of access.

Keep Access Safe

We do not need your password. Add us through the platform’s own user-management tools under our individual login.
Keep two-factor authentication enabled. Nothing in these guides requires turning it off.
Your business remains the account owner. You can remove our future access later from the same user-management screen. Removing access does not undo work already completed, so ask us if you need help documenting or transferring an active setup.
Individual logins make changes easier to trace and help keep account access organized.

If a Screen Looks Different

Platforms regularly rename menus and move settings. If a guide does not match what you see, pause before changing anything on a live account.

Send us a screenshot of the screen and tell us which guide you are following. Do not guess at settings involving billing, ownership, DNS, user removal, or access permissions.