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AI & Search

People are asking AI tools questions they used to type into Google. What that changes about being found, and what it does not.

Part of Marketing Strategy, SEO and E-commerce.

  1. Understanding Your AI Visibility Report

    An AI visibility report shows how AI tools describe your business when people ask about what you sell. This guide explains what…

  2. Getting Products Found in AI Search

    Getting found in ChatGPT, Perplexity, Gemini, and Claude rests on much of what already makes SEO work. Two parts are newer:…

  3. How I Used Two AIs to Build an Astro Site Generator with Laravel

    Several months ago, a solo therapist called about a website. I explained our starting cost of around $4,000, plus hosting,…

  4. updated

    What to Fix First in Your Product Feed

    Feeds, the Merchant API, and Product schema solve different problems, and the Content API deadline already passed. Here is what…

  5. updated

    AI Is Already in Your Business. How to Make It Work

    Small business owners are feeling the pressure. There’s always some new tool or trend to keep up with, and AI is everywhere right…

Not Sure Where to Spend Next?

Sometimes the useful question is which channel deserves your attention, not how to squeeze more from the one you are on.