Topic
On-Page SEO
What you control on the page itself. Titles, headings, structure and internal links, and how much of a ranking they actually decide.
Part of SEO and Content & Copywriting.
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Internal Linking That Helps People Find the Right Page
Someone lands on your post about anxiety therapy. They understand the topic, and the page never tells them whether you offer that…
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Google Search Console Guide for Business Owners
Google Search Console shows how your website appears in Google Search before anyone visits it. It can show which pages Google has…
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What 379 Product Keywords Show About Ranking
Most e-commerce content strategy guides give similar advice. Start a blog, post on social media, write product descriptions, and…
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How to Find Missing Ecommerce Category Pages
Most category-page advice starts too late. Before the title tags and the schema, the question is whether the right pages exist at…
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Product Page SEO for E-commerce Catalogs
Product page work usually starts in the wrong place. The pages already collecting impressions tell you what is broken before any…
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URL Naming: Best Practices for WordPress, Shopify or Any CMS
Good URLs are like street signs. They tell users where they are, where they’re going, and what to expect. If you’re building or…
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Page Titles & Meta Descriptions: How to Write Them, Why It Matters
Learn how to write effective page titles and meta descriptions that improve your click-through rates and help your pages rank…
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Ecommerce Category Page SEO for Large Catalogs
A category page is not a long product page. It has to help someone narrow a catalog, which is a different job with different…
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Basics of SEO at WordPress Austin Meetup
Garrett presented this talk to the Austin WordPress Meetup Group on October 16, 2017 . A description of the talk along with the…