Topic

Attribution & UTMs

Working out which channel produced a lead. Harder than it looks, and more useful than almost anything else in the account.

Part of Analytics & Measurement and Marketing Strategy.

  1. How to Send Angi Leads to JobTread Without Losing Source Data

    Angi does not appear as a standard Zapier app, so the connection starts with a webhook. What you build after that decides whether…

  2. UTM Parameters for Google Analytics 4: A Practical Guide

    How to tag campaign links so GA4 reports the channel correctly. A naming convention that survives contact with a team, and the…

  3. GA4 on SuiteCommerce, attribution issues

    Has anyone installed GA4 for SuiteCommerce ? Have you compared Google Analytics 4 (GA4) and Universal Analytics (UA)?…

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