Why Left-Aligned Text is Best for Web Content
Ever read a long news story online? You might not have thought about it, but the text probably lined up neatly on the left side of the page. That’s…
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Web design, SEO, Google Analytics, and digital marketing tips for small businesses.
Latest Articles
How to Set an Event in GA4 for Cal.com Booking Confirmations
Tracking successful bookings on your website is essential for understanding user behavior and measuring the effectiveness of your marketing efforts…
How to Use Google Search Console
A practical guide to Google Search Console for content managers, editors, and analysts. Learn how to use GSC metrics, regex filters, and reports to improve your content strategy.
Why Your Business Needs a Unique Selling Proposition (USP)
A clear USP communicates your competitive advantage and guides your marketing messaging. Learn how to create one that actually works for your business.
How to Choose the Best E-Commerce Search Engine for Your Store
I’ve spent 20 years designing and optimizing search interfaces. In that time, I’ve seen how good search systems can radically improve how people na…
Master Product Titles for Google PMax & Shopping Campaigns
So, you’re running an online store and trying to get your products seen on Google. You’ve probably heard about Google Performance Max (PMax) – it’s…
Out-of-Stock Products: SEO Best Practices for E-commerce
In e-commerce, products go out of stock; it’s normal. However, how you handle those product pages affects more than inventory management. It impact…
Optimizing E-commerce Category Pages for Users & SEO
Category pages in e-commerce are essential for your online store, as they are important steps in your customer’s shopping journey. These pages disp…
Creative Ways to Find Clients for Your Therapy Practice
In today’s mental health landscape, simply being a skilled therapist isn’t always enough to consistently attract clients. While a strong online pre…
GA4 on SuiteCommerce, attribution issues
Has anyone installed GA4 for SuiteCommerce ? Have you compared Google Analytics 4 (GA4) and Universal Analytics (UA)? Specifically, attribution? Co…
Monitor Top Ranking Organic Keywords in Real Time with UptimeRobot
Google rankings are in constant flux. With only 10 organic result slots on the first page, even a single website making it into the top 10 can disp…
Assigning a Primary Category / Breadcrumb in SuiteCommerce
Assigning a primary category in NetSuite SuiteCommerce Advanced sets a breadcrumb path on your e-commerce product (item) pages which helps Google, …
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