How to Do SEO on a One-Page Website
A one-page site can rank and convert. Here is what it can realistically do in search, the one technical limit that matters, and how to tell when your business has outgrown it.
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Web design, SEO, Google Analytics, and digital marketing tips for small businesses.
Latest Articles
Page Titles & Meta Descriptions: How to Write Them, Why It Matters
Learn how to write effective page titles and meta descriptions that improve your click-through rates and help your pages rank better in search results.
Why Your Therapy Website Isn't Bringing In Clients
A website that is live and a website that works are different things. Here is what separates a therapy site nobody finds from one that turns a search into…
Grow Your Therapy Practice: Can Headway Simplify Insurance?
Most therapists I talk to have the same frustration. They want to help clients who need insurance coverage, but dealing with insurance companies fe…
Expanding Your Offerings: What to Consider
Are you thinking about adding a new offering to your business? It might seem like an easy way to increase revenue or reach new customers, and somet…
How to Improve a Psychology Today Profile for Your Therapy Practice
A Psychology Today profile is a comparison page. People arrive at it already filtering by location, concern, insurance and format, and what the profil…
Should a Therapy Practice Offer Prepaid or Recurring Billing?
Prepaid session packages and recurring monthly billing are two ways practice owners try to smooth uneven private pay revenue. In therapy, the billing st…
GA4 Page View Tracking Issues in NetSuite SuiteCommerce
NetSuite’s SuiteCommerce platform, combined with their Google Tag Manager Editor SuiteApp (previously the GTM Editor Bundle), provides a robust sol…
Google Shopping Ads: Boost Your E-Commerce Business’ ROI
Google Shopping Ads are a key tool for e-commerce businesses to highlight their products and drive sales. These visually rich ads appear at the top…
Google Search Ads: A Guide for Service-Based Businesses
Google Search Ads (specifically Search Ads and not Google PMax, Google Display, or Google Shopping Ads) let you connect with customers actively sea…
How to Set an Event in GA4 for Cal.com Booking Confirmations
Tracking successful bookings on your website is essential for understanding user behavior and measuring the effectiveness of your marketing efforts…
Why Your Business Needs a Unique Selling Proposition (USP)
A unique selling proposition is the reason someone picks you over the other quote. How to find yours, and how to say it on a page without sounding generic.
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