Web design, SEO, Google Analytics, and digital marketing tips for small businesses.
Latest Articles
Two separate reporting events overlap in the same period, which is why they get blamed for each other. Google has since confirmed a logging error that ran for about fifty weeks, and the historical data was never rewritten. Here is how to tell what happened to your site, and why impressions are a weak number to manage against in the first place.
Notes from BrightonSEO San Diego 2025: the sessions worth the time, what changed in analytics and search practice, and what we took back to client work.
A polished website does not create a marketing system. The work starts when the team has a way to keep publishing, measuring, and improving without turning every piece into a major project. Here is how to pick one repeatable job, what to do month by month, and how to tell whether it is helping.
Every day, qualified prospects visit your website, spend 30 seconds looking around, and then leave to check out your competitors. They want to beli…
Organizations that use Fonteva, such as associations, nonprofits, and membership groups, sell registrations, memberships, and products through a ca…
Product page work usually starts in the wrong place. The pages already collecting impressions tell you what is broken before any keyword tool does.
We build client sites with both systems. The comparison that matters is not a speed test. It is who maintains the site, what the content model needs…
Why the Calls Keep Coming Google outsources much of its outreach to call-center vendors such as Teleperformance and Regalix. The reps send emails f…
A new tab takes a small decision away from the reader. The question is not internal versus external. It is whether they need both pages open at the same time.
The hard part is not finding ideas. It is deciding which deserve a page, which existing pages deserve work first, and which topics stay off the calendar.
Losing visibility in Search? Before raising bids, work out what the account is actually losing, and to what. Ad Rank is one of several possible causes.
A product description should do more than fill space on a product page. It should help potential buyers understand the product benefits, address pa…
Tell us what the site needs to do, and we will say what we would change first.