What WordPress Developers Should Know Before Building With Astro
What we learned building six content-heavy Astro sites after fifteen years in WordPress. Not a migration guide. The decisions that were expensive to reverse.
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Web design, SEO, Google Analytics, and digital marketing tips for small businesses.
Latest Articles
How I Used Two AIs to Build an Astro Site Generator with Laravel
Several months ago, a solo therapist called about a website. I explained our starting cost of around $4,000, plus hosting, maintenance, and software licensing. I could hear the overwhelm in their voice. For someone who just opened a practice or launched a solo service business, that number is often out of reach. They go to
What 379 Product Keywords Show About Ranking
Most e-commerce content strategy guides give similar advice. Start a blog, post on social media, write product descriptions, and make videos. That advice isn’t wrong, but it’s not specific enough to help prioritize when time is limited. The key thing to understand before you get started is which types of content appear in product searches
How to Find Missing Ecommerce Category Pages
Most category-page advice starts too late. Before the title tags and the schema, the question is whether the right pages exist at all.
Astro and GA4: Why Pageview Tracking Breaks & How to Fix It
Astro does not break GA4 tracking on its own. Whether anything changes depends on one opt-in choice, and many teams make that choice without thinking about analytics. Here is how to tell which navigation model your site uses, and what to configure in GTM and GA4 for each.
What to Fix First in Your Product Feed
Feeds, the Merchant API, and Product schema solve different problems, and the Content API deadline already passed. Here is what to fix first, based on…
How to Take Before & After Photos That Make Your Work Look Good Online
If you’re a contractor, painter, cleaner, or any service business that transforms spaces, your project photos carry a lot of weight. They show up o…
Barnacle SEO for Therapists. Get Found Online Without a Big Budget
Cost-effective search optimization strategies tailored for therapy professionals seeking online visibility without substantial financial investment.
How to Set Up GA4 Key Event Tracking in Squarespace (For Therapy Practices)
Track phone taps and form submissions as GA4 key events on Squarespace, so real enquiries show as conversions instead of disappearing into pageviews.
UTM Parameters for Google Analytics 4: A Practical Guide
How to tag campaign links so GA4 reports the channel correctly. A naming convention that survives contact with a team, and the mistakes that break it.
How to Write a Therapist Bio That Connects
What a bio can and cannot do, the practical questions to answer, and how to name your methods without hiding behind them or promising an outcome.
How Therapy Practices Turn Blog Traffic Into Consultation Requests
Learn how therapy practices convert blog readers into consultation bookings through strategic content and conversion optimization.
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