How to Set an Event in GA4 for Cal.com Booking Confirmations
Tracking successful bookings on your website is essential for understanding user behavior and measuring the effectiveness of your marketing efforts…
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Insights & Resources
Web design, SEO, Google Analytics, and digital marketing tips for small businesses.
How to Use Google Search Console
A practical guide to Google Search Console for content managers, editors, and analysts. Learn how to use GSC metrics, regex filters, and reports to improve your content strategy.
Read MoreWhy Your Business Needs a Unique Selling Proposition (USP)
A clear USP communicates your competitive advantage and guides your marketing messaging. Learn how to create one that actually works for your business.
Read MoreHow to Choose the Best E-Commerce Search Engine for Your Store
I’ve spent 20 years designing and optimizing search interfaces. In that time, I’ve seen how good search systems can radically improve how people na…
Read MoreMaster Product Titles for Google PMax & Shopping Campaigns
So, you’re running an online store and trying to get your products seen on Google. You’ve probably heard about Google Performance Max (PMax) – it’s…
Read MoreOut-of-Stock Products: SEO Best Practices for E-commerce
In e-commerce, products go out of stock; it’s normal. However, how you handle those product pages affects more than inventory management. It impact…
Read MoreOptimizing E-commerce Category Pages for Users & SEO
Category pages in e-commerce are essential for your online store, as they are important steps in your customer’s shopping journey. These pages disp…
Read MoreCreative Ways to Find Clients for Your Therapy Practice
In today’s mental health landscape, simply being a skilled therapist isn’t always enough to consistently attract clients. While a strong online pre…
Read MoreHow to Grant Access to Google Analytics
Here’s how to grant access to your company’s Google Analytics 4 (GA4) account. Go to https://analytics.google.com/ Click Admin (gear icon, lower-left corner) In the Account column (far left), click Account Access Management Click the + button (upper-right), then select Add users Enter the desired email address Under “Role,” select Editor Click Add What Editor access […]
Read MoreHow to Grant Access to Google Business Profile
Here’s how to give Garrett Digital access to your Google Business Profile (formerly Google My Business) account. These instructions assume you already have Google My Business set up for your business. Go to https://www.google.com/business/ Click Manage Now in the upper-right corner. Sign in with your email and password. Click on your listing under the Locations […]
Read MoreHow to Grant Access to Google Tag Manager
Here’s how to give Garrett Digital access to your Google Tag Manager account. These instructions assume you already have Google Tag Manager set up for your website. Go to https://tagmanager.google.com/ Click to select the desired website under the Containers section of the Accounts pane. Click Admin at the top left of the screen. Click User […]
Read MoreHow to Grant Access to WordPress
There are several reasons you might grant someone access to your WordPress site: Web developers: To build, design, or update your website. Content contributors: To add articles or manage content. SEO specialists: To optimize your site’s search engine performance. Steps Log in to your WordPress dashboard: Go to your website’s admin login (usually at yoursitename.com/wp-admin) […]
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